Small business website SEO kicks off with a website audit. We look closely at the Products and Services pages,  particularly the targeted keywords you have used. A search engine ranking report (SERPs) is done to assess performance,on the most appropriate keyword phrases, and this becomes the benchmark for measuring progress.

On-Site Search Engine Optimisation:

Assess Relevancy Aspects: are targeted keyword phrases appropriate?

  • Preliminary rank review on Google & Bing
  • 404 Error status checks and custom 404 error page assessment
  • Titles, Descriptions, headings and image alt texts
  • Use of Social Media

Review Architectural Issues:

  • Navigational system, menus
  • Internal links
  • HTML – code errors, compliance with standards

The User Experience:

  • Page load speeds
  • Site design and layout – mobile-responsive or not?
  • Content: quality, quantity, duplication, canonical etc

Incoming Links:

  • Review quality of incoming links
  • Assess over-optimisation penalties
  • Recommend link improvement strategy

Basically, we take a thorough snapshot of your current site’s strengths, weaknesses, opportunties and threats….

We then set about addressing each of those aspects for you!