Authentic Oven Redesign

The initial Website Audit included a redesign proposal as the best way to overcome a number of shortcomings. The DIY website contained lots of good text content, but the graphics, illustrations and page layouts did not do it justice.

The budget CMS provided by the hosting company left much to be desired, and whilst it was a new web site, it looked tired and in serious need of redesign and content reorganisation.

There was no previous input to either on-site or off-site SEO, and some pages contained content worthy of separate additional pages. Missing were the all-important HTML & XML sitemaps, 404 error handling, and various business credibility factors. Neither Call To Action nor Unique Selling Proposition were evedent, and existign graphics were haphazardly placed…

Using WordPress as a Content Management system allows very rapid redesign and development, especially where existing content is good. Some effort was made to expand the page content, and there were obvious page candidates that would help round out the website redesign process and make it more attractive and useful to viewers. An effort was made to illustrate all pages with high quality images from BigStockPhoto.com.

All pages were fine-tuned for appropriate relevant keyword search phrases, and the usual array of WordPress SEO plugins were installed and configured as part of the redesign process. 

Search Engine Results Page Rankings

This website responded very quickly to having some focus applied to the page content.  What was missing was alignment of content with high-volume keyword search phrases. As soon as that occured, ranking shot up quickly!

What did the client think of the return on investment for his web site redesign and SEO project?

Client Testimonial

Hi Ben,

“I want to thank you for our new website. When I started my little wood-fired oven business I had no idea of its potential. 

We had done all the paper advertising and radio advertising but never had any real customer response.  So my plan was to get a professional to sort our old website as it was not generating any new leads because of its poor ranking in any of the search engines. We tried paying for Google ad-words and had an increase in traffic but this was very expensive and no real leads from it.  So my main goal was to find someone who could help our site rank better. Now the best way to find the right person was to enter SEO in a search engine of course so I did.  You were the first person I contacted and the information on your site was the most helpful.  You contacted me back straight away with a free full report of my current site which explained in great detail its faults and weaknesses.  Just what I was looking for! Great service even at that point! I was very happy with the price considering the amount of work that needed to be done.  Yes your rewording of my on-hand information is fantastic! Your added researched material is just what the site needed.

It has only been a month and we now have doubled our workload. I am 100% sure it’s due to our site ranking and the site giving the customers the correct information. Thank you Ben. The whole experience has been a pleasure; I have already recommended your services to colleges.

From the team at Authentic Oven THANK YOU!“

Kind regards,

Gareth Wing

Director – Authentic Oven – www.authenticoven.co.nz