Web Redesign Planning

Web Redesign Project Planning | Section #1 Web redesign proposal plan checklists should take careful account of the current status of the existing website. Rather than just rush headlong into the web redesign / rebuild process, an assessment of the good and bad elements of the original site should be made. Include consideration of SEO aspects. All to often, the website makeover results in a dramatic downturn in search engine rankings! Don’t underestimate the value of the existing indexed pages… or the
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Web Redesign: Site Architecture | Section #2 Website architecture can make or break a website’s potential to attain prominence in the SERPs (search engine results pages). There is often no one single item at issue; usually its a combination of elements that add together to present impediments to proper search engine indexing or cataloging. Inappropriate implementation of Flash and/or JavaScript are common problems, as is omission of fundamental website building blocks such as robots.txt, custom 404 pages, sitemaps etc. Search-Friendly
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Web Redesign: Off-Page, Links, Domains | Section #3 Web redesign #3 takes a looks at off-page content elements; title, meta-tags, linking strategies, Domain naming conventions etc. Aside from the Title which appears in the top left corner of the browser outline bar, these are elements hidden from normal view. They are regarded as important elements by search engines, and can be viewed on any page by choosing “View / Source” from the web page menu bar.   Off-Page Elements The <Title> tag
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