Archive for SEO
Search Engine Friendly URLs
SE-Friendly URLs can make a significant difference to a website’s positioning in the SERPs. This is not achieved by a plugin. In fact, its a core WordPress mechanism for controlling the URL’s on every page. By default, the URL’s are garbage: e.g. www.yoursite.com/?page_id=16
What you want is an explicit, keyword-rich URL! A search engine friendly URL… [...]
The WHY of SEO – A Thermal Life Jacket for the Economic Ice Age?
Whilst most people have heard the term “search engine optimization” – surprisingly few people seem to really understand WHY it is absolutely essential.
When the economic gravy pot is bubbling merrily, and there’s ample business gravy slopping over, even the mediocre get a share. But when the economic ice age casts midnight shadows at noon, and [...]