SEO

Website design and search engine optimisation are separate disciplines, and few web designers have a comprehensive understanding of the issues, elements and best practices. In tertiary educational institutions, website design is usually treated more as art than as a business discipline. In contrast, an SEO consultant usually has a much greater focus on the business aspect, often at the expense of the artistic elements. There conflict that arises is invariably due to the average designer’s passion for graphics and
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Google Sitemaps for SEO are VERY important in the overall scheme of things. Ok, if you’ve got a good text-based CSS menu system and the link to and between pages are easily followed, you’re in better shape than some. However, on a larger site, especially with poor menu structure, and minimal use of anchor text hyperlinks to/between internal pages, Google et al may have trouble finding all your content. Worse, your visitors might have trouble finding what
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Search-Engine-Friendly URLs can make a significant difference to a website’s positioning in the SERPs. This is not achieved by a plugin. In fact, its a core WordPress mechanism for controlling the URL’s on every page. By default, the URL’s are garbage: e.g. www.yoursite.com/?page_id=16 What you want is an explicit, keyword-rich URL! A search engine friendly URL… something more like; www.yoursite.com/guaranteed-bad-credit-mortgage-finance.html However, a lot of people never get it
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Whilst most people have heard the term “search engine optimization” – surprisingly few people seem to really understand WHY it is absolutely essential. When the economic gravy pot is bubbling merrily, and there’s ample business gravy slopping over, even the mediocre get a share. But when the economic ice age casts midnight shadows at noon, and credit wolf packs softly pad the empty streets, howling balefully at the waning moon… then, when you’re sucking the last congealed streaks of
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