Redesign Case Study

The initial Website Audit included a redesign proposal as the best way to overcome a number of shortcomings. The DIY website contained lots of good text content, but the graphics, illustrations and page layouts did not do it justice. The budget CMS provided by the hosting company left much to be desired, and whilst it was a new web site, it looked tired and in serious need of redesign and content reorganisation. There was no previous input to either on-site
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The initial Website Audit on the Capital Press site revealed it to be an old-style HTML website with multiple flaws, and with many important elements missing; no site maps, robots.txt or custom 404 error pages no location map no Social Media links neither Call to Action nor Unique Selling Propostion no “Credibility” pages – privacy, terms and conditions etc no individual Services pages no on-site SEO – zero content optimisation no off-site SEO – zero inwards links Add to that, there was minimal
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